Ratan Tata's reputation, it turns out, is bigger than that of Manmohan Singh and the Pope. Indeed, the Tata Group boss is a more liked, respected, admired and trusted personality than the Queen and David Beckham of the UK, says a new global study. Tata, whose shopping bags in Britain are stuffed with two iconic marques, a tea brand and a steelmaker, has also finished ahead of that country's richest man, LN Mittal, and its premier, David Cameron, shows the study of more than 50,000 people in 25 countries.
Tata is ninth in the 2011 Leader RepTrak, which assesses the reputations of the world's 54 most visible public figures in politics, business, culture and sports. He ranks high alongside other business visionaries such as the philanthropic duo of Bill Gates (3) and Warren Buffett (4) and the entrepreneurial duo of Richard Branson (5) and Steve Jobs (6) in the study conducted by Reputation Insitute, a global private consultancy.
The list is topped by South African icon Nelson Mandela and Roger Federer. The tennis superstar hasn't had the best of years in 2011, drawing a blank in the Grand Slams and developing a growing habit of bowing to Novak Djokovic and Rafael Nadal, but his reputation in the public remains as spotless as it was in the zenith of his career. In contrast, golfer Tiger Woods, who has received much ink for his tales of infidelity, has fared badly in the list, languishing at 47. The public has given its weakest ratings to leaders cast as "anti-democratic".
North Korean dictator Kim Jong-Il took last place in the study while Zimbabwe's Robert Mugabe is at 48. That's not to suggest that politicians have fared a lot better. The ratings of US president Barack Obama (14), Singh (27), Cameron (34) and Russian premier Vladimir Putin (44) indicate that the public views the group with distrust . Indeed, "the broadest lesson from the study is that the public tends to be critical of leaders" , says Reputation Institute.
Tata is ninth in the 2011 Leader RepTrak, which assesses the reputations of the world's 54 most visible public figures in politics, business, culture and sports. He ranks high alongside other business visionaries such as the philanthropic duo of Bill Gates (3) and Warren Buffett (4) and the entrepreneurial duo of Richard Branson (5) and Steve Jobs (6) in the study conducted by Reputation Insitute, a global private consultancy.
The list is topped by South African icon Nelson Mandela and Roger Federer. The tennis superstar hasn't had the best of years in 2011, drawing a blank in the Grand Slams and developing a growing habit of bowing to Novak Djokovic and Rafael Nadal, but his reputation in the public remains as spotless as it was in the zenith of his career. In contrast, golfer Tiger Woods, who has received much ink for his tales of infidelity, has fared badly in the list, languishing at 47. The public has given its weakest ratings to leaders cast as "anti-democratic".
North Korean dictator Kim Jong-Il took last place in the study while Zimbabwe's Robert Mugabe is at 48. That's not to suggest that politicians have fared a lot better. The ratings of US president Barack Obama (14), Singh (27), Cameron (34) and Russian premier Vladimir Putin (44) indicate that the public views the group with distrust . Indeed, "the broadest lesson from the study is that the public tends to be critical of leaders" , says Reputation Institute.
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